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Advertising inefficiencies are fantastic! In the ad industry, the old (likely apocryphal) line one would always hear is, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half." But for creators, and for the world, that inefficiency was often wonderful. The inefficiency of old media formats resulted in less surveillance of the purchasing and behavioral habits of individuals, and larger surpluses that sustained a healthier, more vibrant media ecosystem that could even afford to invest in important stories or content despite the fact that they might not have a large audience.
- Anil Dash, “Wherever you get your podcasts” is a radical statement (février 2024)